5 Mistakes PR Pros Must Avoid but Often Don’t
Ever wonder why your communication wasn’t well-received in the media? It might have misfired because you failed to avoid one of these traps. By Sanjay Gupta Public Relations (PR) is a tricky, often...
View Article5 Reasons to Say Goodbye to PR Worker
Most would agree that Public Relations (PR) – a profession for the fuddy-duddy – could never prove its worth for businesses striving to pull off some competitive advantages. With ad hoc impact...
View ArticleTop PR Award for Pepsi Communications Team
The Public Relations Society of America (PRSA) presented its highly coveted Public Relations Professional of the Year award to the Pepsi communications team for serving as the catalyst in helping...
View ArticleHow to Measure ROI of Public Relations
Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return on Investment) of public relations emerged as the top priorities by...
View ArticleNew Mobile PR App for Apple Devices
The app provides access to breaking announcements from public and private companies, governmental departments and NGOs from around the world, posts from top PR (public relations) and marketing blogs...
View ArticleHow to Improve Public Relations (PR) Standards
Today, major steps are being taken by some leading organizations to improve the constantly deteriorating standards of public relations (PR) services. It’s believed that PR work has fallen to a level of...
View ArticleHow It Was a PR Failure with Rahul Gandhi
By Rakesh Raman Meet Rahul Gandhi – the son of Sonia Gandhi, the son of Rajiv Gandhi, the grandson of Indira Gandhi, and the great grandson of Jawahar Lal Nehru. This is the only identity that Rahul...
View ArticleP&G’s Orgullosa Launches the Nueva Latina Campaign
Procter & Gamble’s (NYSE:PG) Orgullosa program – a platform created to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign. The initiative aims to...
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