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5 Mistakes PR Pros Must Avoid but Often Don’t

Ever wonder why your communication wasn’t well-received in the media? It might have misfired because you failed to avoid one of these traps. By Sanjay Gupta Public Relations (PR) is a tricky, often...

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5 Reasons to Say Goodbye to PR Worker

Most would agree that Public Relations (PR) – a profession for the fuddy-duddy – could never prove its worth for businesses striving to pull off some competitive advantages. With ad hoc impact...

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Top PR Award for Pepsi Communications Team

The Public Relations Society of America (PRSA) presented its highly coveted Public Relations Professional of the Year award to the Pepsi communications team for serving as the catalyst in helping...

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How to Measure ROI of Public Relations

Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return on Investment) of public relations emerged as the top priorities by...

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New Mobile PR App for Apple Devices

The app provides access to breaking announcements from public and private companies, governmental departments and NGOs from around the world, posts from top PR (public relations) and marketing blogs...

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How to Improve Public Relations (PR) Standards

Today, major steps are being taken by some leading organizations to improve the constantly deteriorating standards of public relations (PR) services. It’s believed that PR work has fallen to a level of...

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How It Was a PR Failure with Rahul Gandhi

By Rakesh Raman Meet Rahul Gandhi – the son of Sonia Gandhi, the son of Rajiv Gandhi, the grandson of Indira Gandhi, and the great grandson of Jawahar Lal Nehru. This is the only identity that Rahul...

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P&G’s Orgullosa Launches the Nueva Latina Campaign

Procter & Gamble’s (NYSE:PG) Orgullosa program – a platform created to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign. The initiative aims to...

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